On 1 October 2026 the Statement of Information became the Property Price Statement, or PPS. For Victorian agents it is the biggest change to price advertising since the underquoting laws of 2017, and it reaches further than the portals. Every place you advertise a property for sale now has to lead buyers to the statement, and that includes the posts and stories your agency puts on Facebook and Instagram.
This guide covers what changed, what it means for social media, and what we have built into Dripflow to make it easier. Consumer Affairs Victoria explains the changes in full on its page New changes to property sales and underquoting laws, and that page, not this one, is the place to check what the law requires.
What changed on 1 October
The PPS keeps everything the Statement of Information had, including the suburb median and up to three comparable sales. On top of that, Consumer Affairs Victoria now requires:
- Key features of the property and of each comparable. Building type, bedrooms, bathrooms, car spaces, internal floor area and land size, in square metres.
- One or two comparables when three cannot be found, with the reason fewer than three were used.
- The PPS next to the price. Online, the statement has to be displayed or linked on the first visible part of the main advertisement, immediately next to the advertised price. A link at the bottom of the listing is no longer enough.
- A link or QR code on physical advertising that gives details of the property. A generic sign such as “Forthcoming auction” is exempt.
- The sold price on the PPS within 7 days of the sale becoming unconditional, and the statement kept publicly available online for at least 18 months. Failing to publish a sold price carries a maximum penalty of 240 penalty units, currently $48,842.
Auctions and fixed-date sales: from 16 October
Auctions and fixed-date sales held on or after 16 October 2026 have extra rules:
- The reserve price must be published at least 7 days before the sale. Without it, the auction or fixed-date sale cannot go ahead.
- The reserve is a single dollar amount. No “from”, “over”, “+” or “starting at”.
- Advertising has to follow it. All advertising and marketing, the PPS included, must be updated to show the reserve, and online advertising within one business day of the agent receiving it.
This is a summary, not legal advice. Consumer Affairs Victoria’s overview of the changes and its industry Q&As are the authority on all of this, and the guidance is still being updated. Check them, and your agency’s compliance team, before relying on any summary, this one included.
What it means for social media
The Consumer Affairs guidance talks about online advertising and physical advertising. It does not mention Facebook posts or Instagram stories by name. The safe reading is that a post promoting a specific property for sale is online advertising. That means:
- Show the price. The same compliant price as the portals: a single figure or a range of no more than 10%, with no “offers over” and no “+”. After the reserve is published, the reserve.
- Link to the PPS next to the price. Not buried at the end of a long caption.
- Keep it current. When the statement changes, the post should still lead buyers to the statement as it is now, not as it was on the day you posted.
- Stories need a route too. A story has no caption, so the graphic itself has to tell buyers where to find the statement.
Social media makes all of this harder than a portal listing does. CRM links to a PPS are long, Instagram captions cannot be clicked, and a post that went out last week still points wherever it pointed last week. Doing it by hand for every listing, every status change and every channel is where mistakes creep in.
How Dripflow has adapted
We built the PPS into Dripflow’s listing posts as the rules came in, working with Victorian agencies on what their posts need to show. All of it switches on only for Victorian properties for sale. Sold posts, leases and listings outside Victoria are left alone.
In your captions
- The PPS link, added for you. Turn it on once in Post Settings and Dripflow adds the Property Price Statement link to your Facebook, Instagram and LinkedIn listing posts automatically.
- You choose where it sits. The View PPS caption variable puts the line exactly where you want it, such as straight after the price. If a listing has no statement, the line disappears instead of posting an empty label.
- A short link buyers can actually use. Instead of a long CRM address, posts carry a short Dripflow link that is easy to read and easy to type from an Instagram caption. It always opens the statement the listing holds now, so a PPS your CRM updates after the post goes out is still the one buyers see.
- Never twice. If your caption already carries the link, Dripflow does not add it again.
On your stories
Stories have no caption, so the listing story designs that support it print the price and a PPS line on the graphic itself, for properties for sale or under offer. In the Templates screen, the PPS link setting decides what that line says:
- Hide: no PPS line on the story.
- Text: “View the PPS via the link in our profile / website.”
- Dripflow short link: “View PPS:” followed by the listing’s own short link, the same one your captions use. If the CRM has not sent a statement yet, the story falls back to the text, so it never prints a link to nothing.
You choose it once per status, and the same choice is used for the story graphic and the story video.
Everywhere else
- Your price, word for word. Dripflow shows the price exactly as your CRM sends it. We never add “from” or “offers over”, and never reword a range.
- A heads-up when a statement is missing. If a Victorian listing arrives from your CRM without a PPS, Dripflow’s daily summary email lets you know, so you can chase it before the listing goes too long without one.
- A reminder about reserve prices. If a Victorian sale is advertised with a range, or with words like “from” or “over”, its listing in Dripflow shows a reminder: once the reserve is set for an auction or fixed-date sale, your advertising has to show it as a single dollar amount.
- Your property pages offer it too. Dripflow property pages give buyers the statement to download alongside the listing.
All of it is free on every plan. It helps agents meet a legal obligation, so we did not put it behind an upgrade.
Who is responsible for compliance
Compliance with the underquoting laws stays with the agent and the agency, as it always has. Dripflow is a tool that helps you put the statement in front of buyers. Where it can see a likely problem, it tells you: a listing that arrived without a PPS, or a price that may need to become a single reserve figure. But Dripflow cannot see everything, such as your sale method, your auction date or the offers a seller has rejected, so it cannot confirm that your advertising complies, and it does not replace legal advice. It can only post the price and the statement your CRM sends, so the price, the PPS itself and keeping both up to date remain in your hands.
What we can do is our best to stay on top of it. We follow Consumer Affairs Victoria’s guidance as it is updated, talk to the Victorian agencies who use Dripflow about what their posts need, and update Dripflow as the rules and the guidance change. If you spot something we have missed, let us know and we will look into it.
Frequently asked questions
Do I need to do anything in Dripflow?
If your account has Victorian listings, you may have been asked on login whether to add the PPS link to your posts. If not, or if you skipped it, you will find the setting under Post Settings, and the story’s PPS link choice under Templates. The PPS itself has to come from your CRM, so make sure your CRM sends the statement with each listing.
Does this apply to rentals?
No. The PPS is for residential properties for sale. Lease posts are unchanged.
What about posts that went out before 1 October?
Those posts were made under the old rules. From 1 October, every new post for a Victorian sale should carry the PPS, and with the setting on, Dripflow adds it to each one as it is published.
Is a Facebook or Instagram post really an advertisement?
Consumer Affairs Victoria has not said so in as many words. A post that promotes a property for sale looks like an advertisement to a buyer, and treating it as one costs nothing. If in doubt, ask Consumer Affairs Victoria or your agency’s legal adviser.
Does Dripflow work outside Victoria?
Yes. Dripflow posts listings for agents right across Australia. The PPS features simply switch themselves on for Victorian listings only.
See how automatic listing posts work in Dripflow.