RE/MAX Genesis, a renowned real estate agency in Lakes Entrance, Victoria, Australia, is constantly seeking innovative methods to capture the attention of potential buyers and sellers. Recently, they discovered a novel use for Dripflow.io’s property listing story videos, leveraging them to attract and engage passersby at their shop front windows in their 2 offices.
The Challenge
The competitive real estate market demands unique strategies to stand out. RE/MAX Genesis needed a dynamic solution to draw more foot traffic to their office and increase client engagement.
The Solution
RE/MAX Genesis began using Dripflow.io’s property listing story videos, originally designed for social media platforms, in a new and creative way. These high-resolution videos (1080×1920), lasting approximately 8 seconds, showcase property images with engaging animations and feature the RE/MAX Genesis branding prominently.
Implementation
Shop Front Display
RE/MAX Genesis installed a large screen in their shop front window to display the videos, creating a dynamic and eye-catching advertisement.
Content
Each video included high-quality property images, captivating animations, and the RE/MAX Genesis logo and branding, ensuring consistency and recognition.
Benefits and Results
Increased Foot Traffic
The animated videos effectively grabbed the attention of passersby, leading to an increase in walk-ins and enquiries.
Enhanced Brand Visibility
The prominent display of Remax branding in the videos reinforced their market presence and boosted brand recognition.
Efficient Use of Resources
By repurposing social media content for physical displays, RE/MAX Genesis maximised the utility of the videos, extending their reach and impact.
Improved Customer Engagement
The engaging format of the videos kept potential clients interested and more likely to enquire about the properties showcased.
Client Feedback
RE/MAX Genesis reported significant success with this initiative. The videos not only attracted attention but also conveyed a sense of professionalism and innovation, attributes that align with the RE/MAX Genesis brand.
Final Thoughts
Special thanks to the team at RE/MAX Genesis for providing this insight. You can learn more about them here: https://www.remaxgenesis.com.au/
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